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Explore Daniela Capistrano’s original writing and reporting.
April 1, 2010
On Working At SXSW & Online Life Colliding With Offline
Back in 2006(7)? one of my bosses called me into his office to warn me about blogging.
Apparently someone had submitted a "tip" that I was talking about my job on my blog. Luckily, I wasn't an idiot and what I had written was purely factual and easily found in an existing press release...
It's just a short little video about my weird clown issues. But it's also more than that: it showcases what I can shoot in the middle of a crazy work schedule (using a crappy flipcam) and then edit in between a ton of other things, plus it brings more visibility to my employers. I made it for myself to share with friends and family, but it ends up benefiting UI too.
It even helps the people featured in the video - I've used it to assist one of them to make a job connect.
Yup, my little flipcam vid about my trip in Austin turned into a "video interview" for someone else. That's the thing about social media, you may have an intention for your creation out the gate, but ultimately it will become something else. Sometimes that "something else" is in your control and sometimes it's not. In this case, it all turned out OK.
I thought this post was going to be about how funny I thought it was that companies now encourage their employees to be brand ambassadors, but it turned into me revealing how cognizant I am of every little choice I make, online and offline.
I don't always do the right thing and I'm not Nostradamus, but I know for damn sure that the worst thing you (freelancer/staff employee/unemployed) can do right now is bury your head in the sand, ignore the warning sirens and refuse to evolve. Change is scary but it's never going to go away.
Whether it's taking that one class or asking someone to help you with something, just dive in. You won't know what can happen until you give life permission to surprise you.
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